Oct 2026
What is AI reading?
AI is talking about you. We analyzed millions of prompts to find out what it’s saying.
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Our prompts asked everything from "which meal kit service is worth signing up for?"...
...to "which travel rewards card should I get?"
We looked at every source AI cited
We found earned media is driving AI responses 
But some providers link to unique domains more often 
And the same prompt can produce different sources each time. 
We also found a few things that will change how you think about your media coverage strategy
Download the report for more
For details specific to Retail,
download the full report
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