Inside Generative Pulse: Key Capabilities

Measure and act on visibility in generative AI.

Integrated with leading LLMs including

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Identify visibility gaps and opportunities in AI search

  • See share of voice for your brand, competitors or keywords and track how that visibility changes over time
  • Filter mentions by prompt, campaign or AI tool and analyze results across top LLMs like ChatGPT, Gemini and Claude to get the full picture
  • Spot emerging trends, tie visibility shifts to campaigns and see which journalists are most frequently cited by AI models so you can boost discoverability where it matters
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Know how to shape what AI says about you

  • See exactly which journalists, outlets and websites are influencing AI answers about your brand and understand the sentiment of those mentions
  • Track tone to spot risks early, prove when campaigns shift sentiment in the right direction, and reinforce messaging that resonates
  • Instantly add journalists that AI trusts most to your media lists so you can connect with influential voices and strengthen brand positioning
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Prove PR’s value and lead the GEO transition

  • Detect when your press hits are being surfaced in AI
  • Tie LLM visibility directly to media coverage
  • Help teams across PR and marketing shape how AI sees your brand and stay ahead of reputational risks
  • Export insights to share results with executives and stakeholders
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Work seamlessly within Muck Rack’s PR software

  • Leverage the depth and breadth of Muck Rack’s vast media database to find and pitch the right journalists
  • Integrated directly with Muck Rack’s outreach, monitoring and collaboration tools so insights flow directly into pitching and reporting workflows
  • Track coverage across earned, social and AI-generated channels in one place

See what Generative Pulse can do

From share of voice to source transparency, Generative Pulse gives Marketing and PR teams a competitive edge in the AI era.

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